{"id":111598,"date":"2023-04-01T17:59:25","date_gmt":"2023-04-01T15:59:25","guid":{"rendered":"https:\/\/xm.cz\/blog\/?p=111598"},"modified":"2023-04-01T17:59:25","modified_gmt":"2023-04-01T15:59:25","slug":"navrat-velikana-siemens","status":"publish","type":"post","link":"https:\/\/xm.cz\/blog\/navrat-velikana-siemens\/","title":{"rendered":"N\u00e1vrat velik\u00e1na: Siemens se vrac\u00ed na trh s mobiln\u00edmi telefony"},"content":{"rendered":"<p>Pokud jsou mezi na\u0161imi \u010dten\u00e1\u0159i i n\u011bjac\u00ed pam\u011btn\u00edci, kte\u0159\u00ed \u010das od \u010dasu zavzpom\u00ednaj\u00ed na star\u00e9 hloup\u00e9 telefony, jist\u011b si sem tam zavzpom\u00ednaj\u00ed i na velice obl\u00edbenou zna\u010dku telefon\u016f od <a href=\"https:\/\/en.wikipedia.org\/wiki\/Siemens_Mobile\">n\u011bmeck\u00e9ho v\u00fdrobce<\/a> <strong>Siemens<\/strong>. Ten na p\u0159elomu mil\u00e9nia spole\u010dn\u011b se spole\u010dnost\u00ed Nokia tvrd\u011b soupe\u0159il o dominantn\u00ed postaven\u00ed na trhu s mobiln\u00edmi telefony. Zat\u00edmco Nokia na to \u0161la sv\u00fdmi osv\u011bd\u010den\u00fdmi metodami &#8211; skrze odolnost, v\u00fddr\u017e a u\u017eivatelskou p\u0159\u00edv\u011btivost, Siemens byl inov\u00e1torem, kter\u00fd se neb\u00e1l experimentovat s nejr\u016fzn\u011bj\u0161\u00edmi tvary, funkcemi, nov\u00fdmi technologiemi atd. Jen\u017ee ony experimenty si vy\u017e\u00e1daly svou da\u0148. Sta\u010dilo p\u00e1r m\u00e9n\u011b \u00fasp\u011b\u0161n\u00fdch model\u016f a mobiln\u00ed divize spole\u010dnosti Siemens za\u010d\u00ednala poci\u0165ovat finan\u010dn\u00ed pot\u00ed\u017ee. Kdov\u00ed, co p\u0159esn\u011b st\u00e1lo za zbrkl\u00fdm jedn\u00e1n\u00edm veden\u00ed divize. V roce <strong>2005<\/strong> se nechala odkoupit Tchajwanskou spole\u010dnost\u00ed Benq, aby po p\u00e1r letech spole\u010dn\u00e9ho sou\u017eit\u00ed pod zna\u010dkou <strong>Benq Siemens<\/strong> a n\u00e1sledn\u011b p\u0159ejmenov\u00e1n\u00ed na Gigaset, upadla v zapom\u011bn\u00ed.<\/p>\n<h2>Siemens chce naru\u0161it vl\u00e1du asijsk\u00fdch v\u00fdrobc\u016f na evropsk\u00e9m trhu<\/h2>\n<p>\u201e<em>Dvakr\u00e1t do jedn\u00e9 \u0159eky nevstoup\u00ed\u0161, \u0159\u00edk\u00e1 se, ale my nejsme moc pov\u011br\u010div\u00ed<\/em>\u201c, tvrd\u00ed <strong>G\u00fcnter Schollz<\/strong>, \u0159editel nov\u00e9 <strong>mobiln\u00ed divize Siemensu<\/strong>. \u201e<em>Na\u0161e spole\u010dnost se v mobiln\u00edm sv\u011bt\u011b st\u00e1le pohybuje. \u010c\u00e1ste\u010dn\u011b se v\u011bnujeme infrastruktu\u0159e, tak\u00e9 ale vyr\u00e1b\u00edme levn\u00e9 smartphony zna\u010dky Gigaset<\/em>\u201c, dod\u00e1v\u00e1. Nyn\u00ed se ale rozhodli vzk\u0159\u00edsit F\u00e9nixe z popela. Nemohou se pr\u00fd toti\u017e u\u017e d\u00edvat na to, jak evropsk\u00fd trh kompletn\u011b po\u017e\u00edraj\u00ed asij\u0161t\u00ed v\u00fdrobci. \u201e<em>Se zna\u010dkou Gigaset jsme za\u010dali \u0161patn\u011b ji\u017e p\u0159ed lety. P\u0159es ve\u0161kerou snahu jsme nena\u0161li zp\u016fsob, jak ji dostat mezi p\u0159edn\u00ed v\u00fdrobce. Jeliko\u017e ale na evropsk\u00e9m trhu v podstat\u011b nenaraz\u00edte na smartphone, kter\u00fd by nebyl vyroben \u010d\u00ednsk\u00fdm, korejsk\u00fdm, tchajwansk\u00fdm \u010di japonsk\u00fdm v\u00fdrobcem, rozhodli jsme se zariskovat a vsadit do hry svou prim\u00e1rn\u00ed a kdysi tolik slavnou zna\u010dku<\/em>\u201c.<\/p>\n<p><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/gigaset.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-111617\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/gigaset.jpg\" alt=\"Gigaset\" width=\"433\" height=\"529\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/gigaset.jpg 433w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/gigaset-246x300.jpg 246w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/gigaset-41x50.jpg 41w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/><\/a><\/p>\n<p>Siemens m\u00e1 v pl\u00e1nu nejen rozv\u00ed\u0159it vody evropsk\u00e9ho trhu, ale hodl\u00e1 pokra\u010dovat v experiment\u00e1ln\u00edm v\u00fdvoji. D\u00edky tomu, \u017ee sami vyr\u00e1b\u00ed technologie infrastruktury mohou velmi dob\u0159e optimalizovat sv\u00e9 technologie v samotn\u00fdch telefonech, podobn\u011b jako tomu bylo doned\u00e1vna u Huawei. Nav\u00edc ale cht\u011bj\u00ed, aby telefony Siemens nebyly tuctov\u00fdmi plackami. Stejn\u011b jako v minulosti cht\u011bj\u00ed p\u0159in\u00e1\u0161et zaj\u00edmav\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 mo\u017en\u00e1 n\u011bkoho nadchnout, n\u011bkoho \u0161okuj\u00ed.<\/p>\n<h3>Kdy se do\u010dk\u00e1me prvn\u00edho smartphonu?<\/h3>\n<p>Podle Schollzov\u00fdch slov se na nov\u00e9m za\u0159\u00edzen\u00ed ji\u017e pracuje. Jeho v\u00fdvoj za\u010dal je\u0161t\u011b pod zna\u010dkou Gigaset, ale zat\u00edm jde jen o \u010d\u00e1st technologi\u00ed a brzy bude v\u00fdvoj p\u0159eveden pod nov\u00e9 st\u0159edisko. V nejbli\u017e\u0161\u00ed budoucnosti se v\u00fdrobce hodl\u00e1 zam\u011b\u0159it na <strong>pr\u016fzkum trhu<\/strong>. \u201e<em>Chyst\u00e1me osobn\u00ed kampa\u0148 nap\u0159\u00ed\u010d celou Evropou. Budeme ve\u0159ejn\u011b testovat n\u011bkolik r\u016fzn\u00fdch prototyp\u016f a douf\u00e1me, \u017ee jimi zp\u016fsob\u00edme poprask<\/em>\u201c \u0159\u00edk\u00e1 s potuteln\u00fdm \u00fasm\u011bvem <strong>Schollz<\/strong> ve sv\u00e9m vyj\u00e1d\u0159en\u00ed.<\/p>\n<p>Nov\u00fd a stylov\u00fd smartphone zna\u010dky Siemens by m\u011bl b\u00fdt na trh uveden p\u0159esn\u011b<strong> za 366 dn\u00ed<\/strong>, tedy p\u0159esn\u011b za rok. Ponese jm\u00e9no <strong>Siemens April Phone One<\/strong>. Jak\u00fd bude m\u00edt hardware, to u\u017e si z\u0159ejm\u011b m\u016f\u017ee ka\u017ed\u00fd z n\u00e1s domyslet s\u00e1m podle sv\u00fdch preferenc\u00ed. Pravd\u011bpodobn\u011b u\u017e v\u00e1m toti\u017e do\u0161lo, \u017ee tento \u010dl\u00e1nek je jen mal\u00fd apr\u00edlov\u00fd \u017eert\u00edk, kter\u00fd vznikl p\u0159i zamy\u0161len\u00ed nad t\u00edm, coby bylo, kdyby&#8230;<\/p>\n<p><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/Siemens-April-Phone-One-nahled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-111616\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/Siemens-April-Phone-One-nahled.jpg\" alt=\"Siemens April Phone One - n\u00e1hled\" width=\"800\" height=\"445\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/Siemens-April-Phone-One-nahled.jpg 800w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/Siemens-April-Phone-One-nahled-300x167.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/Siemens-April-Phone-One-nahled-768x427.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/Siemens-April-Phone-One-nahled-50x28.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2023\/04\/Siemens-April-Phone-One-nahled-192x107.jpg 192w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud jsou mezi na\u0161imi \u010dten\u00e1\u0159i i n\u011bjac\u00ed pam\u011btn\u00edci, kte\u0159\u00ed \u010das od \u010dasu zavzpom\u00ednaj\u00ed na star\u00e9 hloup\u00e9 telefony, jist\u011b si sem<\/p>\n","protected":false},"author":12,"featured_media":111615,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[11722,11073,6710,11719,11721,11716,11717,3797,11720,4679,11718],"class_list":["post-111598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","tag-benq-siemens","tag-chytry-telefon","tag-evropsky-trh","tag-forek","tag-gigaset","tag-siemens","tag-siemens-april-phone-one","tag-smartphone","tag-vtipek","tag-vyrobce","tag-zert"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e1vrat velik\u00e1na: Siemens se vrac\u00ed na trh s mobiln\u00edmi 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