{"id":154103,"date":"2026-01-02T05:25:07","date_gmt":"2026-01-02T04:25:07","guid":{"rendered":"https:\/\/xm.cz\/blog\/?p=154103"},"modified":"2025-12-19T08:40:39","modified_gmt":"2025-12-19T07:40:39","slug":"mene-obchodu-vice-zisku-xiaomi-zavre-pres-tisic-prodejen","status":"publish","type":"post","link":"https:\/\/xm.cz\/blog\/mene-obchodu-vice-zisku-xiaomi-zavre-pres-tisic-prodejen\/","title":{"rendered":"M\u00e9n\u011b obchod\u016f, v\u00edce zisku. Xiaomi zav\u0159e p\u0159es tis\u00edc prodejen"},"content":{"rendered":"<p>Doby masivn\u00ed expanze Xiaomi kon\u010d\u00ed. \u010c\u00ednsk\u00fd technologick\u00fd gigant toti\u017e ozn\u00e1mil radik\u00e1ln\u00ed zm\u011bnu strategie, v jej\u00edm\u017e r\u00e1mci up\u0159ednostn\u00ed ziskovost p\u0159ed po\u010dtem pobo\u010dek. Podle dostupn\u00fdch informac\u00ed firma<b>\u00a0v roce 2026 zav\u0159e v\u00edce ne\u017e tis\u00edc kamenn\u00fdch prodejen Xiaomi Home na dom\u00e1c\u00edm trhu<\/b>, kter\u00e9 dlouhodob\u011b nevyd\u011bl\u00e1vaj\u00ed a vykazuj\u00ed n\u00edzkou efektivitu.<\/p>\n<p>O nepopul\u00e1rn\u00edm kroku informoval distributory prezident \u010d\u00ednsk\u00e9 divize Xiaomi Wang Xiaoyan. Intern\u00ed sd\u011blen\u00ed jasn\u011b uv\u00e1d\u00ed, \u017ee <b>p\u0159\u00edsn\u00fdm hodnocen\u00edm projdou v\u0161echny provozovny otev\u0159en\u00e9 p\u0159ed 1. lednem 2025<\/b>. Ty, kter\u00e9 nespln\u00ed krit\u00e9ria a z\u00e1rove\u0148 generuj\u00ed ztr\u00e1tu, budou zru\u0161eny. C\u00edlem je ozdravit prodejn\u00ed s\u00ed\u0165 a zbavit se z\u00e1t\u011b\u017ee, kter\u00e1 firmu zbyte\u010dn\u011b brzd\u00ed v rozletu. U obchod\u016f, kter\u00e9 jsou efektivn\u00ed, ale p\u0159esto ztr\u00e1tov\u00e9, nebo u nov\u011b otev\u0159en\u00fdch prodejen z roku 2025, existuje mo\u017enost individu\u00e1ln\u00edho posouzen\u00ed.<\/p>\n<h2>Xiaomi zav\u0159e p\u0159es tis\u00edc prodejen<\/h2>\n<p>Veden\u00ed si uv\u011bdomuje dopady tohoto rozhodnut\u00ed, a proto se rozhodlo dealer\u016fm finan\u010dn\u011b pomoci. <b>Xiaomi na sebe vezme jednor\u00e1zov\u00e9 n\u00e1klady spojen\u00e9 s uzav\u0159en\u00edm prodejn\u00edch m\u00edst<\/b> ve v\u00fd\u0161i p\u0159ibli\u017en\u011b 27,26 milionu \u010d\u00ednsk\u00fdch j\u00fcan\u016f. Tento krok m\u00e1 pomoci obchodn\u00edm partner\u016fm.<\/p>\n<figure id=\"attachment_154105\" aria-describedby=\"caption-attachment-154105\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-zavre-pres-tisic-prodejen.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-154105\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-zavre-pres-tisic-prodejen-1024x576.jpg\" alt=\"Xiaomi zav\u0159e p\u0159es tis\u00edc prodejen\" width=\"800\" height=\"450\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-zavre-pres-tisic-prodejen-1024x576.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-zavre-pres-tisic-prodejen-300x169.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-zavre-pres-tisic-prodejen-768x432.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-zavre-pres-tisic-prodejen-50x28.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-zavre-pres-tisic-prodejen-192x107.jpg 192w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-zavre-pres-tisic-prodejen.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-154105\" class=\"wp-caption-text\">Xiaomi zav\u0159e p\u0159es tis\u00edc prodejen<\/figcaption><\/figure>\n<p>Smyslem opat\u0159en\u00ed nen\u00ed trestat prodejce, ale zastavit dlouhodobou ztr\u00e1tovost. Podle odhad\u016f by uzav\u00edr\u00e1n\u00ed slab\u00fdch pobo\u010dek mohlo <b>sn\u00ed\u017eit ro\u010dn\u00ed ztr\u00e1ty dealer\u016f o v\u00edce ne\u017e 72 milion\u016f j\u00fcan\u016f<\/b>. Bude to znamenat m\u00e9n\u011b obchod\u016f, ale takov\u00fdch, kter\u00e9 se u\u017eiv\u00ed. To je filozofie, kterou Xiaomi dlouho odkl\u00e1dalo, nyn\u00ed ji ale doh\u00e1n\u00ed realita.<\/p>\n<p>Pokud by se n\u011bkter\u00fd z dealer\u016f rozhodl provozovat ztr\u00e1tovou prodejnu i nad\u00e1le, ztrat\u00ed n\u00e1rok na ofici\u00e1ln\u00ed firemn\u00ed podporu. Xiaomi p\u0159estane vys\u00edlat sv\u00e9 mana\u017eery a ve\u0161ker\u00e1 person\u00e1ln\u00ed odpov\u011bdnost i rizika ponese v\u00fdhradn\u011b partner. Je to jasn\u00fd sign\u00e1l, \u017ee centr\u00e1la ji\u017e nehodl\u00e1 dotovat m\u00edsta, kter\u00e1 nemaj\u00ed ekonomick\u00fd smysl. Pro mnoh\u00e9 men\u0161\u00ed dealery to m\u016f\u017ee b\u00fdt tvrd\u00e9, ale srozumiteln\u00e9 ultim\u00e1tum. Uzav\u00edr\u00e1n\u00ed m\u00e1 prob\u00edhat ve vln\u00e1ch i po roce 2026.<\/p>\n<h2>Xiaomi se chov\u00e1 jako pragmatick\u00fd korpor\u00e1t<\/h2>\n<p>\u0160krty se nevyhnou ani divizi elektromobil\u016f, kter\u00e1 je pro Xiaomi moment\u00e1ln\u011b z\u00e1sadn\u00ed. <b>Firma pl\u00e1nuje ze\u0161t\u00edhlit person\u00e1ln\u00ed obsazen\u00ed v prodejn\u00e1ch s auty<\/b>, kde dosavadn\u00ed model \u201e1+2+11\u201c nahrad\u00ed \u00fasporn\u011bj\u0161\u00ed struktura \u201e1+1+5\u201c, tedy m\u00e9n\u011b lid\u00ed na stejn\u00fd objem pr\u00e1ce. T\u00edmto krokem chce v\u00fdrobce sn\u00ed\u017eit mzdov\u00e9 n\u00e1klady a zv\u00fd\u0161it efektivitu prodeje sv\u00fdch voz\u016f, kter\u00e9 se st\u00e1vaj\u00ed st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed sou\u010d\u00e1st\u00ed cel\u00e9ho ekosyst\u00e9mu zna\u010dky.<\/p>\n<figure id=\"attachment_154107\" aria-describedby=\"caption-attachment-154107\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-se-chova-jako-pragmaticky-korporat.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-154107\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-se-chova-jako-pragmaticky-korporat-1024x576.jpg\" alt=\"Xiaomi se chov\u00e1 jako pragmatick\u00fd korpor\u00e1t\" width=\"800\" height=\"450\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-se-chova-jako-pragmaticky-korporat-1024x576.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-se-chova-jako-pragmaticky-korporat-300x169.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-se-chova-jako-pragmaticky-korporat-768x432.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-se-chova-jako-pragmaticky-korporat-50x28.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-se-chova-jako-pragmaticky-korporat-192x107.jpg 192w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2025\/12\/Xiaomi-se-chova-jako-pragmaticky-korporat.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-154107\" class=\"wp-caption-text\">Xiaomi se chov\u00e1 jako pragmatick\u00fd korpor\u00e1t<\/figcaption><\/figure>\n<p>Cel\u00e1 tato reorganizace nazna\u010duje, \u017ee <b>Xiaomi dosp\u00edv\u00e1 a za\u010d\u00edn\u00e1 se chovat jako pragmatick\u00fd korpor\u00e1t<\/b>. Uvoln\u011bn\u00e9 zdroje a kapit\u00e1l hodl\u00e1 p\u0159esunout do segment\u016f s vy\u0161\u0161\u00ed mar\u017e\u00ed a do rozvoje elektromobility. V\u00fdsledkem by m\u011bla b\u00fdt \u0161t\u00edhlej\u0161\u00ed, ale mnohem zdrav\u011bj\u0161\u00ed prodejn\u00ed s\u00ed\u0165, kter\u00e1 dok\u00e1\u017ee l\u00e9pe reagovat na v\u00fdzvy trhu a zajist\u00ed firm\u011b dlouhodobou udr\u017eitelnost bez zbyte\u010dn\u00e9ho pl\u00fdtv\u00e1n\u00ed.<\/p>\n<p>Cel\u00fd krok zapad\u00e1 do \u0161ir\u0161\u00edho trendu na trhu s elektronikou. <b>\u00c9ra bezhlav\u00e9ho otv\u00edr\u00e1n\u00ed kamenn\u00fdch obchod\u016f za ka\u017edou cenu je o\u010dividn\u011b u konce<\/b>. Dne\u0161n\u00ed \u00fasp\u011bch stoj\u00ed na prov\u00e1zanosti s online sv\u011btem, v\u00fdjime\u010dn\u00e9m p\u0159\u00edstupu k z\u00e1kazn\u00edk\u016fm a hlavn\u011b na tom, aby ka\u017ed\u00e1 provozovna fungovala po ekonomick\u00e9 str\u00e1nce.<\/p>\n<p style=\"text-align: center;\"><b>Co \u0159\u00edk\u00e1te na to, \u017ee Xiaomi zav\u0159e p\u0159es tis\u00edc prodejen?<\/b><\/p>\n<p><i>Zdroje: <a href=\"https:\/\/news.mydrivers.com\/1\/1091\/1091639.htm\" target=\"_blank\" rel=\"noopener\">news.mydrivers.com<\/a>, <a href=\"https:\/\/www.gizmochina.com\/2025\/12\/10\/xiaomi-to-close-over-1000-loss-making-stores-in-2026\/\" target=\"_blank\" rel=\"noopener\">gizmochina.com<\/a>, <a href=\"https:\/\/caliber.az\/en\/post\/xiaomi-to-shut-over-1-000-stores-in-china-as-company-shifts-focus-to-profitability\" target=\"_blank\" rel=\"noopener\">caliber.az<\/a>, <a href=\"https:\/\/www.qoo10.co.id\/en\/gadget\/54859\/xiaomi-closes-hundreds-of-stores-to-prioritize-profitability-and-electric-vehicle-focus\/\" target=\"_blank\" rel=\"noopener\">qoo10.co.id<\/a><\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doby masivn\u00ed expanze Xiaomi kon\u010d\u00ed. \u010c\u00ednsk\u00fd technologick\u00fd gigant toti\u017e ozn\u00e1mil radik\u00e1ln\u00ed zm\u011bnu strategie, v jej\u00edm\u017e r\u00e1mci up\u0159ednostn\u00ed ziskovost p\u0159ed po\u010dtem<\/p>\n","protected":false},"author":3,"featured_media":154104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[126,13365,127,995],"class_list":["post-154103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","tag-prodej","tag-prodejci-telefonu","tag-prodeje","tag-xiaomi"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9n\u011b obchod\u016f, v\u00edce zisku. 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