{"id":16159,"date":"2018-12-05T09:02:06","date_gmt":"2018-12-05T08:02:06","guid":{"rendered":"http:\/\/xiaomimobile.cz\/blog\/?p=16159"},"modified":"2018-12-05T09:02:06","modified_gmt":"2018-12-05T08:02:06","slug":"trh-s-nositelnou-elektronikou","status":"publish","type":"post","link":"https:\/\/xm.cz\/blog\/trh-s-nositelnou-elektronikou\/","title":{"rendered":"Trh s nositelnou elektronikou ovl\u00e1dlo Xiaomi. P\u0159edb\u011bhlo i Apple"},"content":{"rendered":"<p>Navzdory tomu, \u017ee Xiaomi postupn\u011b otev\u00edr\u00e1 pobo\u010dky v mnoha evropsk\u00fdch zem\u00edch, nem\u00e1 zat\u00edm tato zna\u010dka \u201ena z\u00e1pad\u011b\u201c vybudovan\u00e9 dostate\u010dn\u00e9 renom\u00e9. P\u0159esto se \u010d\u00ednsk\u00e9mu gigantovi ve t\u0159et\u00edm \u010dtvrtlet\u00ed roku 2018 poda\u0159ilo <b>ovl\u00e1dnout trh s nositelnou elektronikou<\/b>.<\/p>\n<p>V tomto segmentu m\u00e1 Xiaomi celou \u0159adu produkt\u016f, v \u010dele s jednoduch\u00fdm, ale funk\u010dn\u00edm a levn\u00fdm n\u00e1ramkem <b>Mi Band 3<\/b>, kter\u00fd nap\u0159\u00edklad <a href=\"https:\/\/xm.cz\/xiaomi-mi-band-3\" target=\"_blank\" rel=\"noopener\">v na\u0161em e-shopu po\u0159\u00edd\u00edte<\/a> za cenu 743 K\u010d. V portfoliu najdeme ale i propracovan\u011bj\u0161\u00ed modely, v\u010detn\u011b chytr\u00fdch hodinek pro n\u00e1ro\u010dn\u00e9 u\u017eivatele.<\/p>\n<h2>Trh s nositelnou elektronikou rostl<\/h2>\n<p>V porovn\u00e1n\u00ed se t\u0159et\u00edm \u010dtvrtlet\u00edm roku 2017 zaznamenalo Xiaomi <b>n\u00e1r\u016fst prodej\u016f o 90,9 %<\/b>, co\u017e p\u0159edstavuje celkem 6,9 milion\u016f prodan\u00fdch kus\u016f nositeln\u00e9 elektroniky. Analytick\u00e1 spole\u010dnost International Data Corporation (IDC) tento \u00fasp\u011bch p\u0159ipisuje pr\u00e1v\u011b Mi Bandu 3, kter\u00fd se za\u010dal prod\u00e1vat letos (mimochodem jsme tento n\u00e1ramek <a href=\"https:\/\/xm.cz\/blog\/recenze-xiaomi-mi-band-3-kral-levnych-chytrych-naramku\/\" target=\"_blank\" rel=\"noopener\">podrobn\u011b recenzovali<\/a>).<\/p>\n<figure id=\"attachment_16160\" aria-describedby=\"caption-attachment-16160\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/xm.cz\/blog\/wp-content\/uploads\/2018\/12\/Trh-s-nositelnou-elektronikou-ovl\u00e1dlo-Xiaomi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-16160\" src=\"http:\/\/xm.cz\/blog\/wp-content\/uploads\/2018\/12\/Trh-s-nositelnou-elektronikou-ovl\u00e1dlo-Xiaomi-1024x573.jpg\" alt=\"Trh s nositelnou elektronikou ovl\u00e1dlo Xiaomi\" width=\"800\" height=\"448\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2018\/12\/Trh-s-nositelnou-elektronikou-ovl\u00e1dlo-Xiaomi-1024x573.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2018\/12\/Trh-s-nositelnou-elektronikou-ovl\u00e1dlo-Xiaomi-300x168.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2018\/12\/Trh-s-nositelnou-elektronikou-ovl\u00e1dlo-Xiaomi-768x430.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2018\/12\/Trh-s-nositelnou-elektronikou-ovl\u00e1dlo-Xiaomi-50x28.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2018\/12\/Trh-s-nositelnou-elektronikou-ovl\u00e1dlo-Xiaomi.jpg 1180w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-16160\" class=\"wp-caption-text\">Trh s nositelnou elektronikou ovl\u00e1dlo Xiaomi<\/figcaption><\/figure>\n<p>Sv\u016fj pod\u00edl na p\u011bkn\u00fdch \u010d\u00edslech m\u00e1 tak\u00e9 neust\u00e1l\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed prodej\u016f mimo domovskou zemi. V \u010c\u00edn\u011b sice Xiaomi prodalo 61 % sv\u00fdch chytr\u00fdch n\u00e1ramk\u016f a hodinek, nicm\u00e9n\u011b toto \u010d\u00edslo proti minulosti kleslo. To ukazuje, \u017ee <b>Xiaomi \u00fasp\u011b\u0161n\u011b roste na dal\u0161\u00edch trz\u00edch<\/b>, v\u010detn\u011b Indie, Evropy, St\u0159edn\u00edho v\u00fdchodu a Afriky.<\/p>\n<p>R\u016fst zaznamenal cel\u00fd trh s nositelnou elektronikou &#8211; konkr\u00e9tn\u011b <b>o 21,7 %<\/b>. Nejv\u011bt\u0161\u00ed pod\u00edl na tom p\u0159itom nemaj\u00ed chytr\u00e9 hodinky, ale prim\u00e1rn\u011b jednodu\u0161\u0161\u00ed a levn\u011bj\u0161\u00ed za\u0159\u00edzen\u00ed. Ta sice nab\u00edzej\u00ed m\u00e9n\u011b funkc\u00ed, ale p\u0159\u00edznivou cenu a v kone\u010dn\u00e9m d\u016fsledku funguj\u00ed jako \u201evstupn\u00ed br\u00e1na\u201c do sv\u011bta nositeln\u00e9 elektroniky.<\/p>\n<p>R\u016fzn\u00e9 n\u00e1ramky a hodinky jsou velk\u00fdm hitem zejm\u00e9na v Asii a Tichomo\u0159\u00ed (paradoxn\u011b s v\u00fdjimkou Japonska). Naopak v USA byl meziro\u010dn\u00ed n\u00e1r\u016fst jen 0,4 %, co\u017e nazna\u010duje, \u017ee na tomto trhu u\u017eivatel\u00e9 sp\u00ed\u0161e upgraduj\u00ed st\u00e1vaj\u00edc\u00ed za\u0159\u00edzen\u00ed.<\/p>\n<h2>Xiaomi p\u0159edstihlo Apple<\/h2>\n<p>A\u010dkoli <b>Apple ztratil svou prvn\u00ed pozici<\/b> a trh s nositelnou elektronikou ovl\u00e1d\u00e1 Xiaomi, zaznamenal p\u011bkn\u00fd meziro\u010dn\u00ed n\u00e1r\u016fst o 50,4 %. K t\u011bmto \u010d\u00edsl\u016fm ur\u010dit\u011b pomohlo uvoln\u011bn\u00ed Apple Watch Series 4. Svou roli ale jist\u011b sehr\u00e1l i pokles ceny p\u0159edchoz\u00ed generace chytr\u00fdch hodinek Apple.<\/p>\n<p>T\u0159et\u00ed m\u00edsto udr\u017eela spole\u010dnost <b>Fitbit<\/b>, nicm\u00e9n\u011b t\u00e9 jako jedin\u00e9 \u201ez velk\u00e9 p\u011btky\u201c klesl po\u010det prodan\u00fdch kus\u016f o 3,1 %. Nicm\u00e9n\u011b Fitbit je s 3,5 miliony prodan\u00fdch kus\u016f st\u00e1le v\u00fdrazn\u011b p\u0159ed Huawei. \u010ctvrt\u00fd <b>Huawei<\/b> prodal 1,9 milionu a vzrostl o 20,3 %. P\u00e1t\u00e9 m\u00edsto z\u00edskal jihokorejsk\u00fd <b>Samsung<\/b>, jeho\u017e prodeje v tomto segmentu stouply o 91 %.<\/p>\n<p><b>Trh s nositelnou elektronikou ve 3. \u010dtvrtlet\u00ed 2018<\/b><\/p>\n<ol>\n<li>Xiaomi 6,9 milion\u016f kus\u016f (21,5 %)<\/li>\n<li>Apple 4,2 milion\u016f kus\u016f (13,1 %)<\/li>\n<li>Fitbit 3,5 milion\u016f kus\u016f (10,9 %)<\/li>\n<li>Huawei 1,9 milion\u016f kus\u016f (5,9 %)<\/li>\n<li>Samsung 1,8 milion\u016f kus\u016f (5,6 %)<\/li>\n<li>Ostatn\u00ed v\u00fdrobci 13,7 milion\u016f kus\u016f (43,0 %)<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><strong>Co \u0159\u00edk\u00e1te na to, \u017ee Xiaomi ovl\u00e1dalo trh s nositelnou elektronikou? U\u017e m\u00e1te chytr\u00e9 hodinky \u010di n\u00e1ramek?<\/strong><\/p>\n<p><em>Zdroje:\u00a0<a href=\"https:\/\/venturebeat.com\/2018\/12\/03\/idc-wearables-grew-21-7-in-q3-2018-xiaomi-now-leads-apple-and-fitbit\/\" target=\"_blank\" rel=\"noopener\">venturebeat.com<\/a>,\u00a0<a href=\"https:\/\/www.digitaltrends.com\/mobile\/xiaomi-overtakes-apple-wearables-q3-2018\/\" target=\"_blank\" rel=\"noopener\">digitaltrends.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navzdory tomu, \u017ee Xiaomi postupn\u011b otev\u00edr\u00e1 pobo\u010dky v mnoha evropsk\u00fdch zem\u00edch, nem\u00e1 zat\u00edm tato zna\u010dka \u201ena z\u00e1pad\u011b\u201c vybudovan\u00e9 dostate\u010dn\u00e9 renom\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":16161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[1224,153,1225,164],"class_list":["post-16159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","tag-hodinky","tag-mi-band-3","tag-naramek","tag-nositelna-elektronika"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trh s nositelnou elektronikou ovl\u00e1dlo Xiaomi. P\u0159edb\u011bhlo i Apple<\/title>\n<meta name=\"description\" content=\"\u010c\u00ednsk\u00e9mu gigantovi ve t\u0159et\u00edm \u010dtvrtlet\u00ed roku 2018 poda\u0159ilo ovl\u00e1dnout trh s nositelnou elektronikou. Xiaomi p\u0159edstihlo dokonce i Apple.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xm.cz\/blog\/trh-s-nositelnou-elektronikou\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trh s nositelnou elektronikou ovl\u00e1dlo Xiaomi. P\u0159edb\u011bhlo i Apple\" \/>\n<meta property=\"og:description\" content=\"\u010c\u00ednsk\u00e9mu gigantovi ve t\u0159et\u00edm \u010dtvrtlet\u00ed roku 2018 poda\u0159ilo ovl\u00e1dnout trh s nositelnou elektronikou. 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