{"id":1825,"date":"2017-06-08T12:25:47","date_gmt":"2017-06-08T10:25:47","guid":{"rendered":"http:\/\/xiaomimobile.cz\/blog\/?p=1825"},"modified":"2017-06-08T12:25:47","modified_gmt":"2017-06-08T10:25:47","slug":"xiaomi-na-spicce-nositelne-elektroniky","status":"publish","type":"post","link":"https:\/\/xm.cz\/blog\/xiaomi-na-spicce-nositelne-elektroniky\/","title":{"rendered":"Mi Band 2 udr\u017eel Xiaomi na \u0161pi\u010dce v prodej\u00edch nositeln\u00e9 elektroniky"},"content":{"rendered":"<p>Je nesporn\u00fdm faktem, \u017ee \u010d\u00ednsk\u00e1 spole\u010dnost Xiaomi m\u00e1 ve sv\u00e9m portfoliu nespo\u010det zaj\u00edmav\u00fdch za\u0159\u00edzen\u00ed. Zna\u010dka postupn\u011b expandovala do \u0159ady segment\u016f chytr\u00e9 elektroniky a v mnoha z nich se probojovala a\u017e na p\u0159edn\u00ed pozice. Dnes nebudeme mluvit o chytr\u00fdch telefonech, proto\u017ee jestli je n\u011bkde Xiaomi na \u0161pi\u010dce, pak je to rozhodn\u011b nositeln\u00e1 elektronika.<\/p>\n<p>Za\u010dn\u011bme ale trochu od lesa. V pond\u011bl\u00ed po\u0159\u00e1dal Apple v\u00fdvoj\u00e1\u0159skou konferenci WWDC 2017, b\u011bhem kter\u00e9 p\u0159edstavil \u0159adu zaj\u00edmav\u00fdch produkt\u016f a inovac\u00ed. N\u00e1s ale v\u00edce zaj\u00edmaj\u00ed statistiky, zpracovan\u00e9 spole\u010dnost\u00ed IDC, kter\u00e9 byly v r\u00e1mci akce prezentov\u00e1ny. Jak ji\u017e asi tu\u0161\u00edte, \u0159e\u010d bude o segmentu nositeln\u00e9 elektroniky, kde m\u00e1 &#8222;jable\u010dn\u00fd v\u00fdrobce&#8220; sv\u00e9 \u017eel\u00edzko v ohni v podob\u011b hodinek Apple Watch. Mo\u017en\u00e1 pon\u011bkud paradoxn\u011b, ale sv\u00fdm zp\u016fsobem i docela logicky v\u0161ak Applu nen\u00e1le\u017e\u00ed prvn\u00ed p\u0159\u00ed\u010dka v tomto oboru. Na t\u00e9 toti\u017e i v prvn\u00edm \u010dtvrtlet\u00ed 2017 tr\u016fnila zna\u010dka Xiaomi, kter\u00e1 p\u0159ekonala v\u0161echny sv\u00e9 soupe\u0159e. Ano, je to opravdu tak &#8211; Xiaomi m\u00e1 nejv\u011bt\u0161\u00ed pod\u00edl na trhu s nositeln\u00fdmi za\u0159\u00edzen\u00edmi!<\/p>\n<figure id=\"attachment_1828\" aria-describedby=\"caption-attachment-1828\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/550d63b6-80f7-45d9-8d50-67b879ab4ba1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1828\" src=\"http:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/550d63b6-80f7-45d9-8d50-67b879ab4ba1.jpg\" alt=\"Apple Watch jsou \u017ehav\u00fdm \u017eel\u00edzkem v ohni\" width=\"550\" height=\"292\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/550d63b6-80f7-45d9-8d50-67b879ab4ba1.jpg 550w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/550d63b6-80f7-45d9-8d50-67b879ab4ba1-300x159.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/550d63b6-80f7-45d9-8d50-67b879ab4ba1-50x27.jpg 50w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-1828\" class=\"wp-caption-text\">Apple Watch jsou \u017ehav\u00fdm \u017eel\u00edzkem v ohni<\/figcaption><\/figure>\n<p>Hlavn\u00ed pod\u00edl na tomto p\u011bkn\u00e9m v\u00fdsledku m\u00e1 chytr\u00fd fitness n\u00e1ramek Xiaomi Mi Band 2. N\u00e1skok p\u0159ed Applem v\u0161ak nen\u00ed velk\u00fd &#8211; zat\u00edmco Xiaomi si z pomysln\u00e9ho kol\u00e1\u010de ukouslo 14,7 %, zastoupen\u00ed &#8222;jable\u010dn\u00fdch produkt\u016f&#8220; je jen o 0,1 procentn\u00edho bodu ni\u017e\u0161\u00ed. Ob\u011b firmy dok\u00e1zaly prodat kolem 3,6 milion\u016f kus\u016f nositeln\u00e9 elektroniky. Nejv\u00edce na n\u00e1stupu Applu a Xiaomi tratil Fitbit &#8211; zat\u00edmco v prvn\u00edm \u010dtvrtlet\u00ed lo\u0148sk\u00e9ho roku prodal t\u00e9m\u011b\u0159 p\u011bt milion\u016f kus\u016f sv\u00fdch v\u00fdrobk\u016f, letos to ve srovnateln\u00e9m obdob\u00ed byly &#8222;jen&#8220; t\u0159i miliony. Zna\u010dka tak spadla z prvn\u00ed p\u0159\u00ed\u010dky a\u017e na t\u0159et\u00ed pozici.<\/p>\n<figure id=\"attachment_1829\" aria-describedby=\"caption-attachment-1829\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/xiaomi-mi-band-2-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1829\" src=\"http:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/xiaomi-mi-band-2-1.jpg\" alt=\"N\u00e1ramek Mi Band 2 udr\u017eel Xiaomi na \u0161pi\u010dce\" width=\"800\" height=\"800\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/xiaomi-mi-band-2-1.jpg 800w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/xiaomi-mi-band-2-1-150x150.jpg 150w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/xiaomi-mi-band-2-1-300x300.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/xiaomi-mi-band-2-1-768x768.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/xiaomi-mi-band-2-1-50x50.jpg 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-1829\" class=\"wp-caption-text\">N\u00e1ramek Mi Band 2 udr\u017eel Xiaomi na \u0161pi\u010dce<\/figcaption><\/figure>\n<h2>Udr\u017e\u00ed se Xiaomi na \u0161pi\u010dce?<\/h2>\n<p>V r\u00e1mci objektivity je ale nutn\u00e9 podotknout, \u017ee zat\u00edmco prodeje Xiaomi v tomto segmentu meziro\u010dn\u011b klesly z 3,8 milion\u016f na 3,6 milion\u016f (tj. asi o 5 %), Apple ve stejn\u00e9m obdob\u00ed posko\u010dil z 2,2 milion\u016f kus\u016f na 3,6 milion\u016f (o 64 %) a jeho Watch se staly nejprod\u00e1van\u011bj\u0161\u00edmi chytr\u00fdmi hodinkami. Pokud se nestane nic z\u00e1sadn\u00edho, m\u016f\u017eeme p\u0159edpokl\u00e1dat, \u017ee ve druh\u00e9m \u010dtvrtlet\u00ed obsad\u00ed Apple pomysln\u00fd tr\u016fn v segmentu nositeln\u00e9 elektroniky. Situaci v\u0161ak m\u016f\u017ee zvr\u00e1tit t\u0159et\u00ed generace chytr\u00fdch n\u00e1ramk\u016f Xiaomi, nebo\u0165 Mi Band 2 je aktu\u00e1ln\u011b ji\u017e rok star\u00fd model (prodeje byly zah\u00e1jeny v \u010dervnu 2016). Pokud o\u010dek\u00e1van\u00e1 novinka nab\u00eddne dostate\u010dn\u011b zaj\u00edmav\u00e9 funkce, m\u016f\u017ee p\u0159isp\u011bt k udr\u017een\u00ed pozice Xiaomi na \u0161pi\u010dce p\u0159ed Applem, kter\u00e9mu m\u016f\u017ee konkurovat p\u0159edev\u0161\u00edm cenovou politikou.<\/p>\n<figure id=\"attachment_1830\" aria-describedby=\"caption-attachment-1830\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/2ef70f58-02c3-4d22-9f77-86c024dda41c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1830\" src=\"http:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/2ef70f58-02c3-4d22-9f77-86c024dda41c.jpg\" alt=\"Statistiky prodej\u016f nositeln\u00e9 elektroniky\" width=\"550\" height=\"281\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/2ef70f58-02c3-4d22-9f77-86c024dda41c.jpg 550w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/2ef70f58-02c3-4d22-9f77-86c024dda41c-300x153.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2017\/06\/2ef70f58-02c3-4d22-9f77-86c024dda41c-50x26.jpg 50w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-1830\" class=\"wp-caption-text\">Statistiky prodej\u016f nositeln\u00e9 elektroniky<\/figcaption><\/figure>\n<p>Z dal\u0161\u00edch v\u00fdrobc\u016f Samsung vyrostl z 0,7 milion\u016f v prvn\u00edm \u010dtvrtlet\u00ed roku 2016 na leto\u0161n\u00edch 1,4 milion\u016f, stabiln\u011b se v prvn\u00ed p\u011btce dr\u017e\u00ed tak\u00e9 Garmin s 1,1 miliony prodan\u00fdch v\u00fdrobk\u016f v obou sledovan\u00fdch obdob\u00edch. Zb\u00fdvaj\u00edc\u00ed v\u00fdrobci prodali celkem 11,9 milion\u016f kus\u016f nositeln\u00e9 elektroniky a v sou\u010dtu tak ukousli 48,2 % tr\u017en\u00edho pod\u00edlu.<\/p>\n<p>Chytr\u00fd n\u00e1ramek <a href=\"https:\/\/xm.cz\/xiaomi-mi-band-2.html\" target=\"_blank\" rel=\"noopener noreferrer\">Xiaomi Mi Band 2 m\u016f\u017eete po\u0159\u00eddit v na\u0161em e-shopu za 689 K\u010d v\u010detn\u011b DPH<\/a>.<\/p>\n<p><i>Zdroje: <a href=\"http:\/\/www.xiaomitoday.com\/xiaomi-sold-wearable-devices-thanks-xiaomi-mi-band-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">xiaomitoday.com<\/a>, <a href=\"http:\/\/news.mydrivers.com\/1\/535\/535273.htm\" target=\"_blank\" rel=\"noopener noreferrer\">news.mydrivers.com<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je nesporn\u00fdm faktem, \u017ee \u010d\u00ednsk\u00e1 spole\u010dnost Xiaomi m\u00e1 ve sv\u00e9m portfoliu nespo\u010det zaj\u00edmav\u00fdch za\u0159\u00edzen\u00ed. Zna\u010dka postupn\u011b expandovala do \u0159ady segment\u016f<\/p>\n","protected":false},"author":3,"featured_media":1831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[10],"tags":[59,164,57],"class_list":["post-1825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-mi-band-2","tag-nositelna-elektronika","tag-xiaomi-mi-band-2"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mi Band 2 udr\u017eel Xiaomi na \u0161pi\u010dce v prodej\u00edch nositeln\u00e9 elektroniky<\/title>\n<meta name=\"description\" content=\"Dnes nebudeme mluvit o chytr\u00fdch telefonech, proto\u017ee 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