{"id":86132,"date":"2022-01-19T06:15:42","date_gmt":"2022-01-19T05:15:42","guid":{"rendered":"https:\/\/xm.cz\/blog\/?p=86132"},"modified":"2022-01-18T12:21:36","modified_gmt":"2022-01-18T11:21:36","slug":"5-faktu-o-xiaomi-o-kterych-jste-mozna-netusili","status":"publish","type":"post","link":"https:\/\/xm.cz\/blog\/5-faktu-o-xiaomi-o-kterych-jste-mozna-netusili\/","title":{"rendered":"5 fakt\u016f o Xiaomi, o kter\u00fdch jste mo\u017en\u00e1 netu\u0161ili"},"content":{"rendered":"<p>Strategie spole\u010dnosti <strong>Xiaomi<\/strong> spo\u010d\u00edv\u00e1 v prodeji nejmodern\u011bj\u0161\u00edch chytr\u00fdch telefon\u016f za atraktivn\u00ed cenu, s n\u00edzk\u00fdmi ziskov\u00fdmi mar\u017eemi a s\u00e1zkou na \u0161pi\u010dkov\u00e9 a futuristick\u00e9 technologie. Ano, v dne\u0161n\u00ed dob\u011b, kdy ceny st\u00e1le rostou se to mo\u017en\u00e1 tak ji\u017e nejev\u00ed, ale nezapom\u00ednejme, \u017ee ceny rostou p\u0159ev\u00e1\u017en\u011b z jin\u00fdch d\u016fvod\u016f, ne\u017e je zvy\u0161ov\u00e1n\u00ed mar\u017e\u00ed. Xiaomi na tuto strategii s\u00e1z\u00ed ji\u017e <strong>v\u00edce ne\u017e desetilet\u00ed<\/strong> a podle nejr\u016fzn\u011bj\u0161\u00edch ukazatel\u016f mu strategie vych\u00e1z\u00ed. P\u0159esto\u017ee byl v\u00fdrobce <strong>zalo\u017een teprve v roce 2010<\/strong>, rychle si z\u00edskal velkou popularitu ve sv\u011bte a za\u0159adil se mezi nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 v\u00fdrobce chytr\u00fdch telefon\u016f.<\/p>\n<p>Vedle iPhon\u016f a Samsung\u016f jsou telefony Xiaomi (<em>v\u010detn\u011b podzna\u010dek Redmi a Poco<\/em>) t\u011bmi <strong>nejobl\u00edben\u011bj\u0161\u00edmi za\u0159\u00edzen\u00edmi<\/strong> mezi u\u017eivateli nap\u0159\u00ed\u010d cel\u00fdm sv\u011btem. Jak v\u0161ak dob\u0159e v\u00edte, Xiaomi se nezab\u00fdv\u00e1 pouze v\u00fdrobou a prodejem chytr\u00fdch telefon\u016f, ale tak\u00e9 tablet\u016f, notebook\u016f, nositeln\u00fdch za\u0159\u00edzen\u00ed, chytr\u00fdch televizor\u016f, streamovac\u00edch za\u0159\u00edzen\u00ed, za\u0159\u00edzen\u00ed pro chytrou dom\u00e1cnost a mnoho dal\u0161\u00edch.<\/p>\n<p>Chcete se dozv\u011bd\u011bt n\u011bco <strong>v\u00edce o spole\u010dnosti Xiaomi<\/strong>, t\u0159eba<strong> i jej\u00ed historii<\/strong>? P\u0159e\u010dt\u011bte si n\u00e1sleduj\u00edc\u00edch <strong>5 zaj\u00edmavost\u00ed<\/strong>, o kter\u00fdch jste mo\u017en\u00e1 nem\u011bli ani tu\u0161en\u00ed.<\/p>\n<h2>1. Co znamen\u00e1 Xiaomi?<\/h2>\n<p>Stejn\u011b jako u mnoha jin\u00fdch \u010d\u00ednsk\u00fdch spole\u010dnost\u00ed, je i n\u00e1zev tohoto v\u00fdrobce elektroniky siln\u011b spjat s \u010d\u00ednskou kulturou. V mandar\u00edn\u0161tin\u011b znamen\u00e1 &#8222;<strong>xiaomi<\/strong>&#8220; &#8222;<strong>mal\u00e1 r\u00fd\u017ee<\/strong>&#8222;. P\u0159\u00edm\u00fd p\u0159eklad na prvn\u00ed pohled moc ned\u00e1v\u00e1 smysl, \u017ee? Nenechte se ale oklamat. Jedn\u00e1 se toti\u017e o odkaz na buddhistick\u00e9 r\u010den\u00ed, \u017ee &#8222;<em>jedno zrnko r\u00fd\u017ee je schopno b\u00fdt tak neuv\u011b\u0159iteln\u00e9 jako hora<\/em>&#8222;.<\/p>\n<p>Dodnes je tato obilovina d\u016fle\u017eitou sou\u010d\u00e1st\u00ed potravinov\u00e9 z\u00e1kladny asijsk\u00e9ho obra. V\u017edy\u0165 <strong>nejeden z n\u00e1s m\u00e1 doma i chytr\u00fd hrnec na p\u0159\u00edpravu r\u00fd\u017ee<\/strong>. B\u011bhem druh\u00e9 \u010d\u00ednsko-japonsk\u00e9 v\u00e1lky (<em>1937 &#8211; 1945<\/em>) pak v\u016fdce Mao Ce-tung prohl\u00e1sil, \u017ee \u010c\u00ed\u0148an\u00e9 na boji\u0161ti pou\u017e\u00edvaj\u00ed &#8222;<em>xiaomi a pu\u0161ky<\/em>&#8222;. T\u00edm zcela jist\u011b nemyslel, \u017ee vedli videohovory skrze 5G s\u00edt\u011b, ani \u017ee by v z\u00e1kopech hr\u00e1li mobiln\u00ed hry. Jeho slova m\u011bla dokazovat s\u00edlu, kterou v \u010d\u00ednsk\u00e9 kultu\u0159e r\u00fd\u017ee m\u00e1.<\/p>\n<p><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/ryze.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-86157\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/ryze-300x219.png\" alt=\"Xiaomi znamen\u00e1 &quot;mal\u00e1 r\u00fd\u017ee&quot;\" width=\"300\" height=\"219\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/ryze-300x219.png 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/ryze-50x37.png 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/ryze.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2>2. Jak\u00fd byl prvn\u00ed produkt spole\u010dnosti Xiaomi?<\/h2>\n<p>Prvn\u00edm ofici\u00e1ln\u00edm produktem spole\u010dnosti Xiaomi <strong>nebyl smartphone<\/strong> a nebyl to ani hardware. V dubnu 2010 \u010d\u00ednsk\u00e1 spole\u010dnost vydala <strong>skin MIUI<\/strong> pro syst\u00e9m Android, kter\u00fd se prosadil jako alternativa k ostatn\u00edm tehdej\u0161\u00edm <a href=\"https:\/\/forum.xda-developers.com\/t\/rom-miui-stock-language-discussion-thread.789566\/\">upraven\u00fdm ROM<\/a>.<\/p>\n<p>Jeliko\u017e tehdy Xiaomi nem\u011blo vlastn\u00ed telefon, na kter\u00e9m by mohlo sv\u016fj software p\u0159edv\u00e9st, byly prvn\u00ed verze MIUI ur\u010deny pro za\u0159\u00edzen\u00ed jako Google Nexus One, Nexus S, HTC Desire, Motorola Droid a HTC HD2.<\/p>\n<p>Prvn\u00ed hardware, <strong>Xiaomi Mi 1<\/strong>, byl vyd\u00e1n a\u017e v roce 2011. Toto za\u0159\u00edzen\u00ed bylo <strong>prvn\u00edm \u010d\u00ednsk\u00fdm smartphonem s dvouj\u00e1drov\u00fdm \u010dipem<\/strong>. D\u00edky dobr\u00e9 v\u00fdbav\u011b a n\u00edzk\u00e9 cen\u011b se \u00fasp\u011bch dostavil okam\u017eit\u011b a <strong>za necel\u00e9 dva dny se p\u0159edobjednalo v\u00edce ne\u017e 300 tis\u00edc kus\u016f za\u0159\u00edzen\u00ed<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Evolution of MiUi  2010-2021\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/a7wVcvnnUXg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>3. Cesta do \u010ceska<\/h2>\n<p>Vstup spole\u010dnosti na sv\u011btov\u00fd trh byl postupn\u00fd. Dlouh\u00fdch p\u011bt let jsme \u010d\u00ednsk\u00fdm u\u017eivatel\u016fm mohli jen z\u00e1vid\u011bt. Kdo tehdy cht\u011bl vlastnit telefon Xiaomi, musel si pro n\u011bj zajet bu\u010f do n\u011bkter\u00e9 z m\u00e1la asijsk\u00fdch zem\u00ed, ve kter\u00fdch se prod\u00e1valo, nebo vyu\u017e\u00edt \u0161ed\u00e9ho dovozu, kter\u00fd v t\u00e9 dob\u011b ov\u0161em b\u00fdval oproti tamn\u00edm cen\u00e1m v\u00fdrazn\u011b dra\u017e\u0161\u00ed.<\/p>\n<p>A\u017e <strong>v roce 2015<\/strong> se Xiaomi rozhodlo, \u017ee vystoup\u00ed ze st\u00ednu asijsk\u00e9ho trhu a vyd\u00e1 se do sv\u011bta. Nejprve to zkusilo v z\u00e1padn\u00ed Evrop\u011b, tedy v N\u011bmecku, Francii a Velk\u00e9 Brit\u00e1nii. I zde se Xiaomi setkalo s \u00fasp\u011bchem. A to i p\u0159esto, \u017ee samotn\u00fd start v Evrop\u011b byl dosti omezen\u00fd &#8211; prod\u00e1vat se za\u010d\u00ednalo pouze p\u0159\u00edslu\u0161enstv\u00ed a telefony samotn\u00e9 p\u0159i\u0161ly na trh s nemal\u00fdm zpo\u017ed\u011bn\u00edm.<\/p>\n<p>O dva roky pozd\u011bji, tedy <strong>v roce 2017<\/strong>, se veden\u00ed spole\u010dnosti rozhodlo vstoupit na dal\u0161\u00ed trhy v Evrop\u011b. Jedn\u00edm se stal pr\u00e1v\u011b i ten \u010desk\u00fd. Spole\u010dnost Xiaomi zde nav\u00e1zala obchodn\u00ed styky a zavedla zde ofici\u00e1ln\u00ed zastoupen\u00ed. Za\u010dalo to pouh\u00fdm spu\u0161t\u011bn\u00edm e-shopu, n\u00e1sledoval prvn\u00ed mali\u010dk\u00fd st\u00e1nek <strong>Mi Zone<\/strong> v pra\u017esk\u00e9m Pal\u00e1ci Flora. Pozd\u011bji se za\u010daly otev\u00edrat obchody <strong>Mi Store<\/strong> po cel\u00e9 zemi, na jejich\u017e otev\u00edra\u010dky Xiaomi l\u00e1kalo exkluzivn\u00edmi cenami v omezen\u00e9m mno\u017estv\u00ed. Fanou\u0161ci zna\u010dky tehdy st\u00e1ly i n\u011bkolikaset metrov\u00e9 fronty a doufali, \u017ee se na n\u011b se slevou dostane.<\/p>\n<figure id=\"attachment_86160\" aria-describedby=\"caption-attachment-86160\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/mi-zone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-86160\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/mi-zone-300x225.jpg\" alt=\"Prvn\u00ed obchod v \u010cesku byl jen st\u00e1nek Mi Zone\" width=\"300\" height=\"225\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/mi-zone-300x225.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/mi-zone-1024x768.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/mi-zone-768x576.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/mi-zone-1536x1152.jpg 1536w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/mi-zone-2048x1536.jpg 2048w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/mi-zone-50x38.jpg 50w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-86160\" class=\"wp-caption-text\">Prvn\u00ed obchod v \u010cesku byl jen st\u00e1nek Mi Zone<\/figcaption><\/figure>\n<h2>4. L\u00eddr na trhu chytr\u00fdch telefon\u016f do roku 2024<\/h2>\n<p>B\u011bhem oslav 10 let spole\u010dnosti Xiaomi p\u0159ipomn\u011bl gener\u00e1ln\u00ed \u0159editel a zakladatel <strong>Lei Jun<\/strong> pl\u00e1ny, kter\u00e9 byly vypracov\u00e1ny v roce 2014 a podle kter\u00fdch se m\u00e1 spole\u010dnost do roku 2024 dostat na vedouc\u00ed pozici na sv\u011bt\u011b. V \u010dervnu 2021 se spole\u010dnost dostala na pozici nejv\u011bt\u0161\u00edho sv\u011btov\u00e9ho v\u00fdrobce mobiln\u00edch telefon\u016f. Pozici sice rychle z\u00edskal zp\u011bt Samsung, ale veden\u00ed \u010d\u00ednsk\u00e9 spole\u010dnosti <strong>hodl\u00e1 o prvenstv\u00ed bojovat i nad\u00e1le<\/strong>.<\/p>\n<p>V lo\u0148sk\u00e9m roce v\u00fdrobce z\u00edskal <strong>prvn\u00ed m\u00edsto v Evrop\u011b<\/strong> a na dal\u0161\u00edch 20 trz\u00edch. Podle pr\u016fzkumu spole\u010dnosti StatCounter byla zna\u010dka v roce 2021 nejrychleji rostouc\u00ed zna\u010dkou hned na n\u011bkolika trz\u00edch s mobiln\u00edmi telefony. Zat\u00edm v\u0161ak ale na mnoha trz\u00edch z\u016fst\u00e1v\u00e1 za zna\u010dkami Samsung a Apple.<\/p>\n<figure id=\"attachment_86165\" aria-describedby=\"caption-attachment-86165\" style=\"width: 591px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi-v-Evrope.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-86165 size-full\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi-v-Evrope.jpg\" alt=\"Xiaomi v Evrop\u011b\" width=\"591\" height=\"692\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi-v-Evrope.jpg 591w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi-v-Evrope-256x300.jpg 256w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi-v-Evrope-43x50.jpg 43w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/a><figcaption id=\"caption-attachment-86165\" class=\"wp-caption-text\">Xiaomi v Evrop\u011b loni dominovalo | <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210802005339\/en\/Strategy-Analytics-Xiaomi-Captures-Top-Position-in-European-Smartphone-Shipments-for-the-First-Time-in-Q2-2021-%C2%A0sswire.com\/news\/home\/20210802005339\/en\/Strategy-Analytics-Xiaomi-Captures-Top-Position-in-European-Smartphone-Shipments-for-the-First-Time-in-Q2-2021-%C2%A0\">BussinesWire<\/a><\/figcaption><\/figure>\n<h2>5. Automobil Xiaomi<\/h2>\n<p>Spole\u010dnost Xiaomi vytvo\u0159ila ke konci roku 2021 novou <strong><a href=\"https:\/\/xm.cz\/blog\/automobilova-divize-xiaomi-ev-zalozena-ted-se-hleda-tovarna\/\">divizi zam\u011b\u0159enou na elektromobily<\/a><\/strong>. Ta m\u00e1 300 zam\u011bstnanc\u016f a <strong>po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l 10 miliard juan\u016f<\/strong> (<em>skoro 34 mld K\u010d<\/em>). Velen\u00ed se ujal s\u00e1m gener\u00e1ln\u00ed \u0159editel, Lei Jun.<\/p>\n<p>Divize elektromobility ji\u017e sta\u010dila uskute\u010dnit n\u011bjak\u00e9 ty n\u00e1kupy. Nap\u0159\u00edklad koupila za 70 mil. $ (<em>1,5 mld K\u010d<\/em>) startup <strong>Deepmotion<\/strong>, kter\u00fd se specializuje na um\u011blou inteligenci pro autonomn\u00ed \u0159\u00edzen\u00ed, a pl\u00e1nuje do tohoto odv\u011btv\u00ed investovat 10 mld $ (<em>asi 214 mld K\u010d<\/em>). Prvn\u00ed elektromobily Xiaomi by v\u0161ak z v\u00fdrobn\u00ed linky m\u011bli sj\u00ed\u017ed\u011bt a\u017e v roce 2024.<\/p>\n<figure id=\"attachment_86168\" aria-describedby=\"caption-attachment-86168\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi_Mi_Car_M1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-86168 size-full\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi_Mi_Car_M1.jpg\" alt=\"Koncept Xiaomi Mi Car M1\" width=\"1024\" height=\"539\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi_Mi_Car_M1.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi_Mi_Car_M1-300x158.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi_Mi_Car_M1-768x404.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi_Mi_Car_M1-50x26.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/01\/Xiaomi_Mi_Car_M1-390x205.jpg 390w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-86168\" class=\"wp-caption-text\">Render konceptu Xiaomi Mi Car M1<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Strategie spole\u010dnosti Xiaomi spo\u010d\u00edv\u00e1 v prodeji nejmodern\u011bj\u0161\u00edch chytr\u00fdch telefon\u016f za atraktivn\u00ed cenu, s n\u00edzk\u00fdmi ziskov\u00fdmi mar\u017eemi a s\u00e1zkou na \u0161pi\u010dkov\u00e9<\/p>\n","protected":false},"author":12,"featured_media":86184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[4678,4676,4674,3147,4679,995,4677,4675],"class_list":["post-86132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","tag-budoucnost","tag-co-znamena","tag-fakta","tag-historie","tag-vyrobce","tag-xiaomi","tag-xiaomi-v-cesku","tag-zajimavosti"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 fakt\u016f o Xiaomi, o kter\u00fdch jste mo\u017en\u00e1 netu\u0161ili - Xiaomi blog<\/title>\n<meta name=\"description\" content=\"Chcete se dozv\u011bd\u011bt n\u011bco v\u00edce o historii spole\u010dnosti Xiaomi? 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