{"id":95804,"date":"2022-06-29T06:01:47","date_gmt":"2022-06-29T04:01:47","guid":{"rendered":"https:\/\/xm.cz\/blog\/?p=95804"},"modified":"2022-06-28T19:49:45","modified_gmt":"2022-06-28T17:49:45","slug":"nothing-is-everywhere","status":"publish","type":"post","link":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/","title":{"rendered":"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size: 12pt; color: #d9682f;\"><em>Tento \u010dl\u00e1nek o aktu\u00e1ln\u00edm marketingu spole\u010dnosti Nothing si m\u016f\u017eete poslechnout jako audio.<\/em><\/span><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-95804-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/nothing_mixdown_001.mp3?_=1\" \/><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/nothing_mixdown_001.mp3\">https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/nothing_mixdown_001.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p>Pamatujete, kdy\u017e kdysi je\u0161t\u011b nezn\u00e1m\u00fd \u0161v\u00e9dsk\u00fd podnikatel s \u010d\u00ednsk\u00fdmi ko\u0159eny, tehdy vedouc\u00ed marketingov\u00fd t\u00fdm firmy Oppo, <strong>Carl Pei<\/strong>, zalo\u017eil pod z\u00e1\u0161titou \u010d\u00ednsk\u00e9 BBK Electronics firmu <strong>OnePlus<\/strong>? Jej\u00edm c\u00edlem bylo vyrobit telefon, kter\u00fd bude m\u00edt \u0161pi\u010dkov\u00e9 parametry, ale dostupnou cenovku. Takzvan\u00fd \u201e<strong>flagship killer<\/strong>\u201c. A d\u00edky promy\u0161len\u00e9mu marketingu, stoj\u00edc\u00edm na objedn\u00e1vk\u00e1ch skrze pozv\u00e1nky se to firm\u011b povedlo. Stvo\u0159ila jednoro\u017ece mezi chytr\u00fdmi telefony. Kdekdo ho cht\u011bl m\u00edt, ale p\u0159esto\u017ee byl cenov\u011b dostupn\u00fd, \u00fapln\u011b jednoduch\u00e9 z\u00edsk\u00e1n\u00ed OnePlus 1 nebylo. Pozv\u00e1nku nebylo zrovna snadn\u00e9 z\u00edskat. Na druhou stranu d\u00edky nim v\u00fdrobce p\u0159esn\u011b v\u011bd\u011bl, kolik kus\u016f mus\u00ed vyrobit, tak\u017ee se vyhnul ztr\u00e1t\u011b za neprodan\u00e9 kusy.<\/p>\n<p>Jen\u017ee trh byl ne\u00faprosn\u00fd a donutil po kr\u00e1tk\u00e9m \u010dase v\u00fdrobce p\u0159ej\u00edt na standardn\u00ed v\u00fdrobu bez pozv\u00e1nek. Zprvu se zd\u00e1lo b\u00fdt v\u0161e v <span style=\"color: #ff6600;\">po\u0159\u00e1dku,<\/span> ale s p\u0159\u00edchodem telefonu OnePlus 4 se za\u010d\u00ednaly objevovat drobn\u00e9 nedostatky a chybi\u010dkami, kter\u00e9 zna\u010dily jakousi nejistotu. U\u017e to nebyl ten \u201e<strong>flagship killer<\/strong>\u201c. S ka\u017ed\u00fdm dal\u0161\u00edm modelem se pak <strong>pomalu zvy\u0161ovala cena<\/strong>, a\u017e se dostala na \u00farove\u0148 vlajkov\u00fdch model\u016f ostatn\u00edch v\u00fdrobc\u016f. <strong>V\u00fdvoj za\u010dal stagnovat<\/strong>, modely se meziro\u010dn\u011b p\u0159\u00edli\u0161 nem\u011bnily, nenesly <strong>nic nov\u00e9ho<\/strong>, nic revolu\u010dn\u00edho, jen jim <strong>neust\u00e1le rostla cena<\/strong>. V tu chv\u00edli Carl Pei vyc\u00edtil, \u017ee takhle to d\u00e1l nejde a na podzim roku 2020 skokem p\u0159es palubu opustil lo\u010f OnePlus, aby to zkusil cel\u00e9 znovu je\u0161t\u011b jednou, ale tentokr\u00e1t jinak. A v z\u00e1p\u011bt\u00ed p\u0159i\u0161el s \u201e<strong>Ni\u010d\u00edm<\/strong>\u201c. Tedy s <strong>Nothing<\/strong>.<\/p>\n<h2>Nem\u016f\u017ee b\u00fdt \u010dlov\u011bka, co by neznal Nothing<\/h2>\n<p>Pon\u011bkud vtipn\u00fd n\u00e1zev <strong>Nothing<\/strong>, v p\u0159ekladu znamenaj\u00edc\u00ed \u201e<strong>Nic<\/strong>\u201c je s\u00e1m o sob\u011b zaj\u00edmav\u00fdm marketingem. Kdy\u017e ho spoj\u00edte s koncepc\u00ed toho, \u017ee p\u0159ed v\u00e1mi v\u00fdrobce nebude \u201e<strong>Nic<\/strong>\u201c skr\u00fdvat, za\u010dne to i d\u00e1vat smysl. Ale jak moc dobr\u00fd mus\u00edte m\u00edt marketing, aby to d\u00e1valo cel\u00e9 je\u0161t\u011b hlub\u0161\u00ed smysl? P\u0159i nejmen\u0161\u00edm tak dobr\u00fd, jako je s\u00e1m Carl Pei. Ono toti\u017e r\u010den\u00ed \u201e<strong>nebudeme nic skr\u00fdvat<\/strong>\u201c tak\u00e9 m\u016f\u017eete v marketingu pou\u017e\u00edt jako \u201c<strong>budeme v\u0161e ukazovat<\/strong>\u201c.<\/p>\n<p>Cel\u00e1 tahle marketingov\u00e1 kampa\u0148 za\u010dala u\u017e pom\u011brn\u011b d\u00e1vno. Carl Pei nejprve ozn\u00e1mil sv\u016fj z\u00e1m\u011br se zna\u010dkou Nothing a p\u0159ed rokem se na sv\u011btlo sv\u011bta dostala sluch\u00e1tka <strong>Nothing Ear 1<\/strong>. Nic neskr\u00fdvala, jejich t\u011blo bylo cel\u00e9 (<em>a\u017e na \u010d\u00e1st strkaj\u00edc\u00ed se do u\u0161\u00ed<\/em>) vyroben\u00e9 z pr\u016fhledn\u00e9ho plastu, tak\u017ee bylo vid\u011bt do jejich \u00fatrob. A podle vyj\u00e1d\u0159en\u00ed spole\u010dnosti to vypadalo, \u017ee chystan\u00fd smartphone <strong>Nothing Phone 1<\/strong> bude podobn\u011b pr\u016fhledn\u00fd, a \u017ee kone\u010dn\u011b budeme m\u00edt na trhu telefon, kter\u00fd opravdu nic neskr\u00fdv\u00e1. A v tu chv\u00edli se marketing na oko odml\u010del. V m\u00e9di\u00edch se sice o firm\u011b Nothing a chystan\u00e9m Nothing Phonu nep\u0159estalo ps\u00e1t \u00fapln\u011b, ale sp\u00ed\u0161e \u0161lo o pov\u00edda\u010dky a h\u00e1da\u010dky, kter\u00e9 zkou\u0161eli tajemn\u00fd telefon odhalit.<\/p>\n<p><a href=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Ear-1-Pruhledna-sluchatka.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-95819 size-large\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Ear-1-Pruhledna-sluchatka-1024x576.jpeg\" alt=\"Nothing Ear 1 - Pr\u016fhledn\u00e1 sluch\u00e1tka\" width=\"800\" height=\"450\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Ear-1-Pruhledna-sluchatka-1024x576.jpeg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Ear-1-Pruhledna-sluchatka-300x169.jpeg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Ear-1-Pruhledna-sluchatka-768x432.jpeg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Ear-1-Pruhledna-sluchatka-1536x864.jpeg 1536w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Ear-1-Pruhledna-sluchatka-50x28.jpeg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Ear-1-Pruhledna-sluchatka-192x107.jpeg 192w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Ear-1-Pruhledna-sluchatka.jpeg 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3>Kola marketingu se znovu rozt\u00e1\u010d\u00ed<\/h3>\n<p>Cel\u00e1 marketingov\u00e1 ma\u0161inerie se ale letos v polovin\u011b kv\u011btna rozjela znovu na pln\u00e9 ot\u00e1\u010dky. Aby tak\u00e9 ne, pomalu se bl\u00ed\u017e\u00ed term\u00edn <strong>12. \u010dervence<\/strong>, kdy by m\u011blo doj\u00edt k ofici\u00e1ln\u00edmu odhalen\u00ed telefonu. Jen\u017ee pokud d\u011bl\u00e1te svou prvotinu a va\u0161\u00edm motem je, \u017ee nic neskr\u00fdv\u00e1te, <strong>nechcete, aby se na internet dostaly n\u011bjak\u00e9 \u00faniky<\/strong>. P\u0159ece jen drobn\u00fd leak se m\u016f\u017ee odehr\u00e1t omylem. Tak\u017ee co jako dobr\u00fd market\u00e9r ud\u011bl\u00e1te? <strong>Uk\u00e1\u017eete telefon je\u0161t\u011b p\u0159ed ofici\u00e1ln\u00edm odhalen\u00edm<\/strong>.<\/p>\n<p>Je\u0161t\u011b p\u0159ed t\u00edm ale ulice sv\u011btov\u011b d\u016fle\u017eit\u00fdch m\u011bst, jako je <strong>Pa\u0159\u00ed\u017e<\/strong>, <strong>Berl\u00edn<\/strong>, <strong>Lond\u00fdn<\/strong>, <strong>New York<\/strong> a dal\u0161\u00ed, zaplavily let\u00e1ky a plak\u00e1ty, vyobrazuj\u00edc\u00ed papou\u0161ka (<em>Eklektus r\u016fznobarv\u00fd<\/em>) s n\u00e1pisem <strong>Phone (1)<\/strong>. Inu, i pouh\u00e9 to m\u016f\u017ee fungovat. Soci\u00e1ln\u00ed s\u00edt\u011b, zejm\u00e9na pak Twitter, byly najednou zaplaveny stovkami fotografi\u00ed plak\u00e1t\u016f s dotazy &#8222;<strong>co\u017ee to jako m\u00e1 b\u00fdt<\/strong>&#8222;. <em>Prvn\u00ed krok &#8211; vzbudit z\u00e1jem nejen u geek\u016f<\/em> &#8211; <strong>spln\u011bno<\/strong>.<\/p>\n<div id='gallery-1' class='gallery galleryid-95804 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"Nothing Phone 1 - P\u016fvodn\u00ed plak\u00e1t Lond\u00fdn\" aria-describedby=\"gallery-1-95818\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-300x225.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-1024x768.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-768x576.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-1536x1152.jpg 1536w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-50x38.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-95818'>\n\t\t\t\tP\u016fvodn\u00ed plak\u00e1ty&#8230;\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-2-225x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Nothing Phone 1 - P\u016fvodn\u00ed plak\u00e1t Lond\u00fdn 2\" aria-describedby=\"gallery-1-95816\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-2-225x300.jpg 225w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-2-768x1024.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-2-1152x1536.jpg 1152w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-2-38x50.jpg 38w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-2.jpg 1536w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-95816'>\n\t\t\t\tv jedn\u00e9 z Lond\u00fdnsk\u00fdch ulic\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-3-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"Nothing Phone 1 - P\u016fvodn\u00ed plak\u00e1t Lond\u00fdn 3\" aria-describedby=\"gallery-1-95817\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-3-300x169.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-3-1024x576.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-3-768x432.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-3-1536x864.jpg 1536w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-3-50x28.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-3-192x107.jpg 192w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Puvodni-plakat-Londyn-3.jpg 2016w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-95817'>\n\t\t\t\ta tady v dal\u0161\u00ed Lond\u00fdnsk\u00e9 ulici\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Vra\u0165m\u011b se ale k onomu uk\u00e1z\u00e1n\u00ed telefonu sv\u011btu je\u0161t\u011b p\u0159ed odhalen\u00edm. T\u00fdm Carla Peie p\u0159i\u0161el se skv\u011bl\u00fdm n\u00e1padem. \u201e<strong>Uk\u00e1\u017eeme nejprve jen kousek, ale n\u011bjak nen\u00e1padn\u011b<\/strong>.\u201c A tak vznikla fotka dvou papou\u0161k\u016f (<em>Andulek vlnkovan\u00fdch<\/em>), sed\u00edc\u00edch na horn\u00ed hran\u011b telefonu. Mo\u017en\u00e1 jste tu fotku dokonce vid\u011bli, ale proscrollovali ji. I p\u0159esto ale podprahov\u00e9 spojen\u00ed s papou\u0161ky za\u010d\u00edn\u00e1 fungovat, proto\u017ee n\u011bkte\u0159\u00ed u\u017eivatel\u00e9 Twitteru se pr\u00e1v\u011b takto zachovali, na\u010de\u017e si po chv\u00edli uv\u011bdomili, \u017ee vid\u011bli papou\u0161ky, kter\u00e9 by ve sv\u00e9m feedu neo\u010dek\u00e1vali <strong>a tak se k p\u0159\u00edsp\u011bvku pro jistotu vr\u00e1tili<\/strong>.<\/p>\n<p>Jen\u017ee uk\u00e1zat malink\u00fd <strong>kousek telefonu na statick\u00e9m obr\u00e1zku<\/strong> <strong>nen\u00ed dost<\/strong>, co\u017e marketingov\u00fd t\u00fdm Nothing dob\u0159e v\u011bd\u011bl. Jakmile se toti\u017e uk\u00e1\u017ee kousek, za\u010dnou se velmi brzy objevovat r\u016fzn\u00e9 neprav\u00e9 rendery, kter\u00e9 vych\u00e1zej\u00ed z odhalen\u00e9ho kousku. A tak <strong>kr\u00e1tce pot\u00e9 zve\u0159ej\u0148uje Nothing dal\u0161\u00ed fotku s papou\u0161kem<\/strong> (<em>tentokr\u00e1t to byla Pyrura<\/em>) <strong>okusuj\u00edc\u00edm ji\u017e cel\u00fd odhalen\u00fd telefon<\/strong>. <em>Druh\u00fd krok &#8211; uk\u00e1zat, \u017ee telefon existuje<\/em> &#8211; <strong>spln\u011bno<\/strong>.<\/p>\n<h3>Nothing v\u00ed, \u017ee video je v\u00edc<\/h3>\n<p>Ka\u017ed\u00fd fanou\u0161ek a geek u\u017e tedy v\u00ed, jak telefon bude vypadat. Ale lid\u00e9 jsou zv\u011bdav\u00e1 stvo\u0159en\u00ed a tak cht\u011bj\u00ed telefon nejen vid\u011bt na statick\u00e9m obr\u00e1zku, ale tak\u00e9 to jak funguje a jak se pou\u017e\u00edv\u00e1. Samoz\u0159ejm\u011b, \u017ee v Nothing mohli objednat \u0161t\u00e1b a nato\u010dit n\u011bjak\u00fd teaser. Ale oni p\u0159ece <strong>necht\u011bj\u00ed nic skr\u00fdvat<\/strong>, ne? Tak\u017ee by bylo lep\u0161\u00ed a d\u016fv\u011bryhodn\u011bj\u0161\u00ed, kdyby telefon poslali n\u011bkomu jin\u00e9mu, aby o n\u011bm nato\u010dil video. N\u011bkomu, kdo telefon\u016fm rozum\u00ed, je d\u016fv\u011bryhodn\u00fd, spolehliv\u00fd, m\u00e1 obrovskou fanou\u0161kovskou z\u00e1kladnu a nem\u00e1 za sebou \u017e\u00e1dn\u00e9 st\u00edn vrhaj\u00edc\u00ed kauzy. V tu chv\u00edli je jasn\u00e9, \u017ee na YouTube je asi jedin\u00fd takov\u00fd \u010dlov\u011bk &#8211; <strong>Marques Brownlee<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/mrkAmmMakMg\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>V\u010dera se ulice zm\u011bnily<\/h3>\n<p>Cel\u00e1 kampa\u0148 t\u00edm ale nekon\u010d\u00ed. Nothing pot\u0159ebuje zaujmout <strong>doslova ka\u017ed\u00e9ho<\/strong> a tak se nic nesm\u00ed ponechat n\u00e1hod\u011b. Pamatujete, jak jsem \u0159\u00edkal, \u017ee cel\u00e1 kampa\u0148 je promy\u0161len\u00e1 dlouho dop\u0159edu? A \u017ee i takov\u00fd papou\u0161ek s n\u00e1pisem m\u016f\u017ee fungovat? Pokud si toti\u017e zvyknete na ulici potk\u00e1vat hromadu plak\u00e1t\u016f s papou\u0161kem, tak n\u011bjak si ho zafixujete. Jen\u017ee v\u010dera byly plak\u00e1ty vym\u011bn\u011bny za nov\u00e9. Na t\u011bch je ji\u017e zn\u00e1m\u00e1 fotky Pyrury okusuj\u00edc\u00ed o\u010dek\u00e1van\u00fd smarptone. Kdy\u017e se tohle stane, ihned v\u00e1m dojde, \u017ee se <strong>n\u011bco zm\u011bnilo<\/strong>. Mo\u017en\u00e1 si to neuv\u011bdom\u00edte hned, ale podv\u011bdom\u00ed si za\u010dne <strong>papou\u0161ka spojovat s telefonem<\/strong>, kter\u00e9mu na z\u00e1dech sv\u00edt\u00ed zaj\u00edmav\u00e9 ornamenty. A pak, a\u017e ten telefon n\u011bkde uvid\u00edte <strong>na vlastn\u00ed o\u010di<\/strong>, budete v\u011bd\u011bt, \u017ee to je ten telefon s papou\u0161kem. Ten, na kter\u00fd byl v ulici vyv\u011b\u0161en plak\u00e1t, na kter\u00e9m byl papou\u0161ek a jinak \u201eNic\u201c. <em>T\u0159et\u00ed krok &#8211; spojit u lid\u00ed souvislosti<\/em> &#8211; <strong>spln\u011bno<\/strong>.<\/p>\n<p>Twitter se ji\u017e znovu pln\u00ed fotkami z ulic, proto\u017ee nov\u00e9 plak\u00e1ty jsou vym\u011b\u0148ov\u00e1ny <strong>ve v\u0161ech m\u011bstech hromadn\u011b a ve stejn\u00fd den<\/strong>. Tentokr\u00e1t se u\u017e ale lid\u00e9 neptaj\u00ed co to je, ale rovnou <strong>ozna\u010duj\u00ed Nothing<\/strong> ve sv\u00fdch postech.<\/p>\n<div id='gallery-2' class='gallery galleryid-95804 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Pariz.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Pariz-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-95815\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Pariz-300x225.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Pariz-768x576.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Pariz-50x38.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Pariz.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-95815'>\n\t\t\t\tPlak\u00e1ty v Pa\u0159\u00ed\u017ei, (@DemSkills_)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-2-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-95812\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-2-300x225.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-2-1024x768.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-2-768x576.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-2-1536x1152.jpg 1536w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-2-50x38.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-2.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-95812'>\n\t\t\t\tLond\u00fdn\u011b, (@louioo)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"186\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-300x186.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-95811\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-300x186.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-1024x634.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-768x475.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-1536x950.jpg 1536w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-2048x1267.jpg 2048w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-50x31.jpg 50w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-95811'>\n\t\t\t\tv Berl\u00edn\u011b, (@commissarius)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-2-300x193.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-95810\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-2-300x193.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-2-1024x658.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-2-768x494.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-2-1536x987.jpg 1536w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-2-2048x1316.jpg 2048w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Berlin-2-50x32.jpg 50w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-95810'>\n\t\t\t\tznovu v Berl\u00edn\u011b, (@commissarius)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-225x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-95813\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-225x300.jpg 225w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-768x1023.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-1153x1536.jpg 1153w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn-38x50.jpg 38w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Londyn.jpg 1200w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-95813'>\n\t\t\t\top\u011bt v Lond\u00fdn\u011b, (@Dylan_Bal1)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Nove-Dilli.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Nove-Dilli-300x135.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-95814\" srcset=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Nove-Dilli-300x135.jpg 300w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Nove-Dilli-1024x461.jpg 1024w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Nove-Dilli-768x346.jpg 768w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Nove-Dilli-50x23.jpg 50w, https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-Phone-1-Novy-plakat-Nove-Dilli.jpg 1152w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-95814'>\n\t\t\t\ta nechyb\u00ed ani v Nov\u00e9m Dill\u00ed (@DemSkills_)\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3>No one is like Nothing<\/h3>\n<p>Zkr\u00e1tka a jednodu\u0161e, Carl Pei je mistr marketingu. Cel\u00fd tenhle v\u00edce ne\u017e ro\u010dn\u00ed koloto\u010d ji\u017e vzbudil z\u00e1jem u tak obrovsk\u00e9ho mno\u017estv\u00ed lid\u00ed, jako nedok\u00e1zal mo\u017en\u00e1 ani OnePlus. A tak nen\u00ed divu, \u017ee <strong>Nothing<\/strong> znovu sah\u00e1 po osv\u011bd\u010den\u00e9m triku, d\u00edky kter\u00e9mu u\u0161et\u0159\u00ed na v\u00fdrob\u011b &#8211; <strong>pozv\u00e1nk\u00e1ch<\/strong>. Nothing toti\u017e chce, aby se telefon jako prvn\u00ed dostal do rukou lidem z komunity, kter\u00e1 kolem zna\u010dky vznikla. Telefonu toti\u017e bude jen <strong>omezen\u00e9 mno\u017estv\u00ed<\/strong>, tak\u017ee aby se dostalo na ty, co po n\u011bm opravdu nejv\u00edce tou\u017e\u00ed, je mo\u017en\u00e9 se <a href=\"https:\/\/eu.nothing.tech\/\">zapsat na waitlist<\/a> a \u010dekat, zda na v\u00e1s dojde \u0159ada. Pokud ano, dostanete pozv\u00e1nku a telefon si budete moci p\u0159edobjednat. Teprve pokud zbydou n\u011bjak\u00e9 dal\u0161\u00ed kusy, zam\u00ed\u0159\u00ed do b\u011b\u017en\u00e9ho prodeje.<\/p>\n<p>Jednodu\u0161e \u0159e\u010deno, marketing, jak\u00fd d\u011bl\u00e1 Carl Pei, m\u016f\u017eeme vid\u011bt v praxi ji\u017e podruh\u00e9. A znovu se zd\u00e1, \u017ee bude v\u00edce ne\u017e \u00fasp\u011b\u0161n\u00fd. Je \u0161koda, \u017ee nikdo jin\u00fd nen\u00ed takto progresivn\u00ed. Ostatn\u00ed jen chrl\u00ed modely za modelem, bez inovace, bez snahy, bez n\u00e1mahy. Zvy\u0161uj\u00ed cenovky, zhor\u0161uj\u00ed specifikace a doufaj\u00ed, \u017ee jim to konzumenti budou st\u00e1le zobat. A bohu\u017eel, zat\u00edm st\u00e1le zobou. Ale pov\u00edm v\u00e1m, takov\u00fd marketing, jak\u00fd nyn\u00ed d\u011bl\u00e1 <strong>Nothing<\/strong>, to je pane\u010dku j\u00edzda. Opravdu osv\u011b\u017euj\u00edc\u00ed po p\u00e1r letech \u201e<strong>ni\u010deho<\/strong>\u201c. Na <strong>Nothing Phone (1)<\/strong> se u\u017e moc t\u011b\u0161\u00edm. L\u00edb\u00ed se mi jeho design, sv\u00edt\u00edc\u00ed prvky a nakonec i ten marketing na m\u011b zap\u016fsobil. A taky m\u00e1m r\u00e1d papou\u0161ky.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tento \u010dl\u00e1nek o aktu\u00e1ln\u00edm marketingu spole\u010dnosti Nothing si m\u016f\u017eete poslechnout jako audio. &nbsp; Pamatujete, kdy\u017e kdysi je\u0161t\u011b nezn\u00e1m\u00fd \u0161v\u00e9dsk\u00fd podnikatel<\/p>\n","protected":false},"author":12,"featured_media":95821,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[6783,6781,6782,3796,1155,537,1244],"class_list":["post-95804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","tag-carl-pei","tag-nothing","tag-nothing-phone-1-nothing-era-1","tag-novinka","tag-oneplus","tag-sluchatka","tag-telefon"],"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude - Xiaomi blog<\/title>\n<meta name=\"description\" content=\"Ale pov\u00edm v\u00e1m, takov\u00fd marketing, jak\u00fd nyn\u00ed d\u011bl\u00e1 Nothing, to je pane\u010dku j\u00edzda. Opravdu osv\u011b\u017euj\u00edc\u00ed po p\u00e1r letech \u201eni\u010deho\u201c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude - Xiaomi blog\" \/>\n<meta property=\"og:description\" content=\"Ale pov\u00edm v\u00e1m, takov\u00fd marketing, jak\u00fd nyn\u00ed d\u011bl\u00e1 Nothing, to je pane\u010dku j\u00edzda. Opravdu osv\u011b\u017euj\u00edc\u00ed po p\u00e1r letech \u201eni\u010deho\u201c.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"Xiaomi blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/XMeshop\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dannybeluha\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-29T04:01:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-nahled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Macho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@medialni_beluha\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Macho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/\"},\"author\":{\"name\":\"Daniel Macho\",\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/#\\\/schema\\\/person\\\/a255b9b5f446c8ce1454faad13d458fd\"},\"headline\":\"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude\",\"datePublished\":\"2022-06-29T04:01:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/\"},\"wordCount\":1687,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/xm.cz\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Nothing-nahled.jpg\",\"keywords\":[\"Carl Pei\",\"Nothing\",\"Nothing Phone 1. Nothing Era 1\",\"novinka\",\"OnePlus\",\"sluch\u00e1tka\",\"telefon\"],\"articleSection\":[\"\u010cl\u00e1nky\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/\",\"url\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/\",\"name\":\"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude - Xiaomi blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/xm.cz\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Nothing-nahled.jpg\",\"datePublished\":\"2022-06-29T04:01:47+00:00\",\"description\":\"Ale pov\u00edm v\u00e1m, takov\u00fd marketing, jak\u00fd nyn\u00ed d\u011bl\u00e1 Nothing, to je pane\u010dku j\u00edzda. Opravdu osv\u011b\u017euj\u00edc\u00ed po p\u00e1r letech \u201eni\u010deho\u201c.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/#primaryimage\",\"url\":\"https:\\\/\\\/xm.cz\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Nothing-nahled.jpg\",\"contentUrl\":\"https:\\\/\\\/xm.cz\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Nothing-nahled.jpg\",\"width\":800,\"height\":445,\"caption\":\"Nothing - n\u00e1hled\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/nothing-is-everywhere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/xm.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/xm.cz\\\/blog\\\/\",\"name\":\"Xiaomi blog\",\"description\":\"Novinky, zaj\u00edmavosti, testy a srovn\u00e1n\u00ed ze sv\u011bta Xiaomi\",\"publisher\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/xm.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/#organization\",\"name\":\"Xiaomi blog\",\"url\":\"https:\\\/\\\/xm.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/xm.cz\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/xmcz-blog.jpg\",\"contentUrl\":\"https:\\\/\\\/xm.cz\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/xmcz-blog.jpg\",\"width\":335,\"height\":91,\"caption\":\"Xiaomi blog\"},\"image\":{\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/XMeshop\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/xm.cz\\\/blog\\\/#\\\/schema\\\/person\\\/a255b9b5f446c8ce1454faad13d458fd\",\"name\":\"Daniel Macho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7b2a3c9eda774285f33709182a105fa470a1bde48e57fc7470b205c99cf30cc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7b2a3c9eda774285f33709182a105fa470a1bde48e57fc7470b205c99cf30cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7b2a3c9eda774285f33709182a105fa470a1bde48e57fc7470b205c99cf30cc?s=96&d=mm&r=g\",\"caption\":\"Daniel Macho\"},\"description\":\"Jsem geek z Chomutova, kter\u00fd k technologi\u00edm t\u00edhnul od d\u011btstv\u00ed. Aktu\u00e1ln\u011b se nejv\u00edce v\u011bnuji fotografii a videu ve sv\u00e9m studiu White Whale Media. D\u011bl\u00e1m ale nejen videa na zak\u00e1zku, ale i na sv\u016fj YouTube kan\u00e1l, na kter\u00e9m p\u0159edstavuji sv\u00e9 z\u00e1\u017eitky z cest. Tak\u00e9 nat\u00e1\u010d\u00edm unboxingy pro tento blog a souvisej\u00edc\u00ed e-shop. Mimo jsem tak\u00e9 gamer, tak\u017ee ob\u010das si zahraju n\u011bco na PC nebo na konzoli. Ob\u010das tedy i n\u011bco zastreamuji na Twitchi. Hran\u00ed na mobilu mi ale moc ne\u0159\u00edk\u00e1. Tak\u00e9 vl\u00e1dnu lok\u00e1ln\u00ed komunit\u011b nerd\u016f tady u n\u00e1s v Chomutov\u011b. Pat\u0159\u00edme pod celon\u00e1rodn\u00ed komunitu GUG.cz a po\u0159\u00e1d\u00e1me sout\u011b\u017en\u011b nau\u010dn\u00e9 eventy pro ka\u017ed\u00e9ho.\",\"sameAs\":[\"https:\\\/\\\/www.whitewhale.media\",\"https:\\\/\\\/www.facebook.com\\\/dannybeluha\",\"https:\\\/\\\/x.com\\\/medialni_beluha\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCvnGdFckk1K1iNO32lNvWRw\"],\"url\":\"https:\\\/\\\/xm.cz\\\/blog\\\/author\\\/daniel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude - Xiaomi blog","description":"Ale pov\u00edm v\u00e1m, takov\u00fd marketing, jak\u00fd nyn\u00ed d\u011bl\u00e1 Nothing, to je pane\u010dku j\u00edzda. Opravdu osv\u011b\u017euj\u00edc\u00ed po p\u00e1r letech \u201eni\u010deho\u201c.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/","og_locale":"cs_CZ","og_type":"article","og_title":"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude - Xiaomi blog","og_description":"Ale pov\u00edm v\u00e1m, takov\u00fd marketing, jak\u00fd nyn\u00ed d\u011bl\u00e1 Nothing, to je pane\u010dku j\u00edzda. Opravdu osv\u011b\u017euj\u00edc\u00ed po p\u00e1r letech \u201eni\u010deho\u201c.","og_url":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/","og_site_name":"Xiaomi blog","article_publisher":"https:\/\/www.facebook.com\/XMeshop","article_author":"https:\/\/www.facebook.com\/dannybeluha","article_published_time":"2022-06-29T04:01:47+00:00","og_image":[{"width":800,"height":445,"url":"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-nahled.jpg","type":"image\/jpeg"}],"author":"Daniel Macho","twitter_card":"summary_large_image","twitter_creator":"@medialni_beluha","twitter_misc":{"Napsal(a)":"Daniel Macho","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/#article","isPartOf":{"@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/"},"author":{"name":"Daniel Macho","@id":"https:\/\/xm.cz\/blog\/#\/schema\/person\/a255b9b5f446c8ce1454faad13d458fd"},"headline":"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude","datePublished":"2022-06-29T04:01:47+00:00","mainEntityOfPage":{"@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/"},"wordCount":1687,"commentCount":0,"publisher":{"@id":"https:\/\/xm.cz\/blog\/#organization"},"image":{"@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/#primaryimage"},"thumbnailUrl":"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-nahled.jpg","keywords":["Carl Pei","Nothing","Nothing Phone 1. Nothing Era 1","novinka","OnePlus","sluch\u00e1tka","telefon"],"articleSection":["\u010cl\u00e1nky"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/xm.cz\/blog\/nothing-is-everywhere\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/","url":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/","name":"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude - Xiaomi blog","isPartOf":{"@id":"https:\/\/xm.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/#primaryimage"},"image":{"@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/#primaryimage"},"thumbnailUrl":"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-nahled.jpg","datePublished":"2022-06-29T04:01:47+00:00","description":"Ale pov\u00edm v\u00e1m, takov\u00fd marketing, jak\u00fd nyn\u00ed d\u011bl\u00e1 Nothing, to je pane\u010dku j\u00edzda. Opravdu osv\u011b\u017euj\u00edc\u00ed po p\u00e1r letech \u201eni\u010deho\u201c.","breadcrumb":{"@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/xm.cz\/blog\/nothing-is-everywhere\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/#primaryimage","url":"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-nahled.jpg","contentUrl":"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2022\/06\/Nothing-nahled.jpg","width":800,"height":445,"caption":"Nothing - n\u00e1hled"},{"@type":"BreadcrumbList","@id":"https:\/\/xm.cz\/blog\/nothing-is-everywhere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/xm.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Nothing is everywhere. Nic je v\u0161ude. Tedy, Nothing je v\u0161ude"}]},{"@type":"WebSite","@id":"https:\/\/xm.cz\/blog\/#website","url":"https:\/\/xm.cz\/blog\/","name":"Xiaomi blog","description":"Novinky, zaj\u00edmavosti, testy a srovn\u00e1n\u00ed ze sv\u011bta Xiaomi","publisher":{"@id":"https:\/\/xm.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/xm.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/xm.cz\/blog\/#organization","name":"Xiaomi blog","url":"https:\/\/xm.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/xm.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2019\/10\/xmcz-blog.jpg","contentUrl":"https:\/\/xm.cz\/blog\/wp-content\/uploads\/2019\/10\/xmcz-blog.jpg","width":335,"height":91,"caption":"Xiaomi blog"},"image":{"@id":"https:\/\/xm.cz\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/XMeshop"]},{"@type":"Person","@id":"https:\/\/xm.cz\/blog\/#\/schema\/person\/a255b9b5f446c8ce1454faad13d458fd","name":"Daniel Macho","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/c7b2a3c9eda774285f33709182a105fa470a1bde48e57fc7470b205c99cf30cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7b2a3c9eda774285f33709182a105fa470a1bde48e57fc7470b205c99cf30cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7b2a3c9eda774285f33709182a105fa470a1bde48e57fc7470b205c99cf30cc?s=96&d=mm&r=g","caption":"Daniel Macho"},"description":"Jsem geek z Chomutova, kter\u00fd k technologi\u00edm t\u00edhnul od d\u011btstv\u00ed. Aktu\u00e1ln\u011b se nejv\u00edce v\u011bnuji fotografii a videu ve sv\u00e9m studiu White Whale Media. D\u011bl\u00e1m ale nejen videa na zak\u00e1zku, ale i na sv\u016fj YouTube kan\u00e1l, na kter\u00e9m p\u0159edstavuji sv\u00e9 z\u00e1\u017eitky z cest. Tak\u00e9 nat\u00e1\u010d\u00edm unboxingy pro tento blog a souvisej\u00edc\u00ed e-shop. Mimo jsem tak\u00e9 gamer, tak\u017ee ob\u010das si zahraju n\u011bco na PC nebo na konzoli. Ob\u010das tedy i n\u011bco zastreamuji na Twitchi. Hran\u00ed na mobilu mi ale moc ne\u0159\u00edk\u00e1. Tak\u00e9 vl\u00e1dnu lok\u00e1ln\u00ed komunit\u011b nerd\u016f tady u n\u00e1s v Chomutov\u011b. Pat\u0159\u00edme pod celon\u00e1rodn\u00ed komunitu GUG.cz a po\u0159\u00e1d\u00e1me sout\u011b\u017en\u011b nau\u010dn\u00e9 eventy pro ka\u017ed\u00e9ho.","sameAs":["https:\/\/www.whitewhale.media","https:\/\/www.facebook.com\/dannybeluha","https:\/\/x.com\/medialni_beluha","https:\/\/www.youtube.com\/channel\/UCvnGdFckk1K1iNO32lNvWRw"],"url":"https:\/\/xm.cz\/blog\/author\/daniel\/"}]}},"views":2158,"_links":{"self":[{"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/posts\/95804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/comments?post=95804"}],"version-history":[{"count":10,"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/posts\/95804\/revisions"}],"predecessor-version":[{"id":95831,"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/posts\/95804\/revisions\/95831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/media\/95821"}],"wp:attachment":[{"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/media?parent=95804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/categories?post=95804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xm.cz\/blog\/wp-json\/wp\/v2\/tags?post=95804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}